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B2B: The Business Side of Social Media
One of my favorite things about social media is what I call "serendipitous discovery" -- you follow a trail and find something of value you had not expected. See how it took me from a friend's Tweet to...
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Of Failure and Redemption: When ‘Twit’ Happens
Social media and politics were made for each other. After all, when politicians get on their soapboxes, the masses get on theirs named Facebook, LinkedIn, and the insta-poll of all social media,...
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Obama, Romney, an Orca, Zombies and Socal Media
As part of analyzing the election for CBS News a market research company created a word cloud of the terms people on social media associated with each candidate. And that got me thinking about how...
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It’s Marketing; It’s Social Media; It’s Social Media Marketing
There are arguments for social media being based in whichever department I (or perhaps, you) work in at the time. I am always on the lookout for some thought leadership piece that does a good job of...
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No Time For Social Media? Why You Should Make Some
I came across this article, How to Make Space for Social Media, published on Harvard Business Review by Alexandra Samuel, Vice-President of Social Media at Vision Critical, a market research technology...
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LinkedIn 201 Basics: How To Share Thought Leadership [Infographic]
Four easy steps to building your online subject matter reputation by sharing informative articles on LinkedIn
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Hello 2014, But First Goodbye 2013
Happy New Year! I hope 2014 is a happy, healthy and successful year for you and your families. But before moving forward, here are a few updates on what went on since the summer when work needs...
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Ron Casalotti, US Social Media Lead for @KPMG_US, presenting social media...
RT @AmandaMarketer: .@roncasalotti, US Social Media Lead for @KPMG_US, presenting social media best practices to retired firm partners Tagged: kpmg, social media
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LinkedIn’s Top Ten Most Engaged U.S. Marketers 2014
I am very proud to be named one of LinkedIn's Top Ten Most Engaged U.S. Marketers for 2014. It's an affirmation that using social media in a way that avoids being overly commercial, overly solicitous,...
View ArticleRecruitment: How Do You Solve A Problem Like Millennials?
Millennials, the the generation born between 1981 and 1997 today represent 35 percent of the workforce. Where and how do you reach them on social media with employment opportunities? See:
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